Millions of children lack clean water.

How long can you go without something far less vital... your phone?


Go without your phone to help give clean water to children in need.


Enter your information to see your impact and how you compare to other participants.

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Illustration of mobile phone and a glass of water.
Every 15 min away from your phone = 1 day of clean water

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Help Keep The Tap Open!

Your challenge has been sent. In the meantime—make a donation to keep the tap app open or learn more ways you can help.

The Unicef Tap Project challenges you to see how long you can go without something far less vital than clean water – your cell phone. For every 15 minutes you don't touch your phone, National Sponsor Giorgio Armani Fragrances and other generous donors could help provide a day of clean water for a child in need.*

Sponsors & Supporters

Giorgio Armani Acqua for Life

For the 6th year, Giorgio Armani Fragrances returns as national partner of the UNICEF Tap Project through its Acqua for Life campaign. The company will donate $5 to the U.S. Fund for UNICEF for each Acqua di Giò & Acqua di Gioia fragrance sold in the US from March 1-31, 2015. Fragrance fans can further support this cause through the purchase of a $1 Acqua for Life bracelet. 100% of purchase price benefits this campaign, equivalent to 40 days of clean drinking water.

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Unicef's Next Generation

UNICEF's Next Generation, a diverse group of young professionals with a shared commitment to UNICEF's future, joins the UNICEF Tap Project once again this year. The group fundraised and will donate funding equivalent to one day of water for a child in need every fifteen minutes users go without their phone, up to $150,000, throughout March 2015.

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S’well® is proud to support the UNICEF Tap Project for first time in 2015. With a $100,000 donation, S’well is helping the U.S. Fund for UNICEF’s campaign for clean water bring access to safe water to the world’s most vulnerable children.

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MediaVest is part of Starcom MediaVest Group and one of the leading, full-service media specialist companies. Since 2008, MediaVest has been a proud supporter of the UNICEF Tap Project, placing the UNICEF Tap Project in various media throughout the nation during World Water Month.

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Modern Assembly

Modern Assembly is a New York-based technology company that builds products and experiences at the intersection of data, behavior and culture. The company designed and developed the mobile experience for this year’s UNICEF TAP Project.

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Thank you to all the UNICEF Tap Project supporters whose generous donations are helping provide clean water to the world’s most vulnerable children.**

*For complete sponsorship info please visit on your desktop.

**Subject to the pledged limits from our generous donors and sponsors. See on your desktop for more information. Standard data rates will apply.

What You Can Do To Help

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Even a small $5 donation can provide 200 days of clean water.

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Support UNICEF year-round.

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UNICEF is working to fight the world water crisis in more than 100 countries.

Learn How
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Tell Congress: Please maintain the U.S. Government's annual contribution to UNICEF!

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